Johann Hüthmair
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Back from the Brink
This is a book that is long overdue and it is a welcome addition to the literature on Entrepreneurship.
Most books on the subject of entrepreneurship concentrate on subjects such as 'How to start your own business' and/or 'How to manage a small business'. It is not often that one finds a totally integrated approach to this subject and in those instances where both are incorporated, it is often in an unbalanced manner.
The author of this book follows a totally different approach. Making use of his sound academic background and insights gained in rendering extensive consulting services to small and medium-sized businesses, he gives a sobering account of the woes that can strike owner-operators of such businesses – the prelude to problems and the accompanying symptoms – symptoms that are indicative of systemic problems (that often manifest in financial hardship for the particular business).
All of this might leave the entrenched owner-operator in a state of bewilderment, but then follows the true contribution of this book – practical advice on how to stem the tide and to arrest the further financial decline of the business. This advice is given in a practical manner and the absence of confusing jargon is a welcome characteristic of this book.
This book should be high on the 'must read ' list of both owner-operators of small and medium-sized enterprises as well as to professionals who have the interest of these type of businesses at hard - such as academics, bankers and consultants.
As soon as this book is commercially available, I will certainly include it as part of the prescribed readings for my courses on Entrepreneurship.
Prof. T. J. de Coning
University of Stellenbosch, South Africa, April 2001